webinars

Exhibitor Webinars

PACK EXPO Connects 2020 Exhibitor Webinars

​​​​​​We’re proud to offer a series of complimentary webinars to assist with operational and promotional topics as they relate to PACK EXPO Connects. Remember, knowledge (when applied) is power! 

Webinar #1: Getting Started with PACK EXPO Connects

webinar

Presented by Dave Newcorn, Senior VP, Digital & Data, PMMI Media Group, Merideth Newman, Director, Exhibitor Services, PMMI, Jim Chrzan, VP Content, PMMI Media Group and Jessie Brown, Coordinator, Trade Show Operations, PMMI. 

For packaging and processing solution providers, the new PACK EXPO Connects live, virtual event produced by PMMI Media Group offers an exciting forum for increasing awareness of your Products, educating buyers with live demos and creating lead-generating interactions with attendees.

This webinar will cover the basics to get you started including:

  • Intro to PACK EXPO Connects
  • What your customers want from a virtual event (we've asked them in a series of interviews!)
  • Side by side comparison of showroom packages
  • How leads are generated
  • And more!

AVAILABLE NOW (original air date: August 13, 2020)

Webinar #2: Building Your PACK EXPO Connects Showroom

webinar

Presented by Julie Baker and Brett Glatfelter, Map Your Show LLC

The webinar presentation will cover:

  • A review of the exhibitor dashboard and your showroom
  • How to upload content and best practices
  • How attendee search works
  • An overview of Live Demos, Product Gallery, and Virtual Business Cards
  • How leads are generated and tips for increasing engagement
  • Contact information and additional resources

AVAILABLE NOW (original air date: August 26, 2020)

 

Webinar #3: Getting up to Speed with PACK EXPO Connects

webinar

Presented by Dave Newcorn, Senior VP, Digital & Data, PMMI Media Group and Merideth Newman, Director, Exhibitor Services, PMMI

Now that I have secured my virtual showroom, it’s time to get planning but I have so many questions about this new exciting opportunity!  In this webinar, we will allow you to submit your questions ahead of time and we will address them in an open Q&A session.  Have additional questions on the fly during the webinar?  No worries, just submit through the Q&A tool during the broadcast. 

AVAILABLE NOW (original air date: September 2, 2020)

Webinar #4: How to Optimize and Drive Traffic to Your Showroom 

webinar

Presented by Jefferson Davis, President, Competitive Edge

Gain ideas and practical strategies for optimizing and driving traffic to your showroom from Jefferson Davis, a leading expert on B2B marketing, sales and exhibiting success.  Attendees will receive a custom electronic participant workbook and will learn:

  • How virtual exhibiting differs from face-to-face exhibiting
  • 4 critical success factors for your showroom
  • Understanding the virtual attendee journey and how they find you
  • Overview of core exhibitor functions of the virtual platform
  • Why promoting your showroom is a MUST!

AVAILABLE NOW (original air date: September 2, 2020)

Download Slide Deck

Webinar #5: How to Successfully Execute a Live Demo

webinar

Presented by PMMI Media Group

Video is impactful and is the next best thing to being together in-person. Yes, being in front of a camera can be a bit daunting. But putting together a product demo for a virtual event is far easier than most people realize.

In this webinar, we will cover:

  • How to use the technology for maximum effectiveness
  • Demonstration of the interface that will allow you set up each demo with ease
  • Uploading assets to your showroom
  • Review of Functionality

We will demonstrate the following features to you – performing a live demo, interacting with group chat including showing you how the screen will appear to the presenter and how to conduct testing so you are ready when the virtual doors open on November 9th.

AVAILABLE NOW (original air date: September 29, 2020)

Webinar #6: How to Prepare Your Showroom Staff to Interact with Visitors and Capture Leads 

webinar

Presented by Jefferson Davis, President, Competitive Edge

Leading B2B marketing expert, Jefferson Davis educates exhibitors on how to select and prepare their staff for interacting in the new virtual frontier.  Attendees will receive a custom electronic participant workbook and will learn about:

  • Choosing your staff and tips for scheduling
  • Setting up your virtual business cards
  • Virtual roles of attendee engagement
  • Utilizing the chat function, scheduling and managing meetings
  • Various ways to capture leads and follow up

 

 AVAILABLE NOW (original air date: October 13, 2020)

Additional Webinar Resources

In partnership with PMMI Media Group, we’re proud to offer a series of complimentary webinars to assist with operational and promotional topics. 

Don’t Fall for List Scams Targeting Marketers

Email Scams

Presented by Elizabeth Kachoris, Senior Director, Digital & Data-PMMI Media Group

During show season, your inbox can become flooded with offers to send you lead lists. But buyer beware!  Do you know which offers to act upon and which to steer clear? In this webinar you’ll :

  • Learn strategies for discerning a high-quality audience with which to market your products
  • Recognize and avoid list scamming companies to avoid marketing spend on illegitimate or underperforming lists
  • And more!

AVAILABLE NOW (original air date June 9, 2020)

7 Ways to Fuel Your Website Leads

Lead Generation

Presented by Sarah Loeffler, Director, Media Innovation & Marketing Insights-PMMI Media Group

Don’t rely on prospects to find your website. Learn 7 methods to increase and grow your website leads.

  • Highest lead-driving content—and how to produce it quickly without breaking the bank
  • Tips and lessons learned for getting––and keeping––the right eyes on your website
  • A new (and free!) technology to gather intelligence about those visiting your site
  • And much, much more!

AVAILABLE NOW (original air date: June 30, 2020)

How Shoppable Does Your Content Make You?

shoppable content webinar

Presented by Sarah Loeffler, Director, Media Innovation & Marketing Insights-PMMI Media Group

It’s easy to get into a rut of churning out one product spec sheet and brochure after another. When’s the last time you stopped to really think what’s resonating with active buyers? In this webinar, you’ll learn:

  • The fundamentals to keep in your content arsenal
  • Establish no- and low-cost ideas to get more out of your content and visuals
  • Top tips for pairing your content pieces with the right distribution strategies to maximize effectiveness.

 

AVAILABLE NOW (original air date: July 13, 2020)

Other PACK EXPO Shows

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Chicago, IL USA

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